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The Art and Science of Excellent Stakeholder Management

In today’s complex organizational landscape, the ability to strategically engage, influence and manage stakeholders is a critical leadership skill. The discipline emphasizes identifying stakeholders, mapping their influence, and engaging them effectively to ensure alignment and trust. This immersive workshop equips professionals with the mindset, tools, and techniques to navigate stakeholder dynamics with confidence and clarity. Through experiential activities, symbolic frameworks, and influence strategies, participants will learn to identify key stakeholders, map influence networks, overcome resistance and build lasting relationships that drive organizational success.

Objective

At the end of the course, participants will be able to:

• Provide a structured overview of the stages in stakeholder management.
• Assess and diagnose the health of stakeholder relationships.
• Identify stakeholders and visualize their influence and interest toward stronger collaboration.
• Explore practical approaches to build trust and sustain relationships.
• Adapt communication methods to different personalities and preferences.
• Introduce persuasion techniques rooted in psychology and leadership.
• Examine approaches to resolving disputes constructively.
• Apply self-awareness, empathy and regulation during conflict situations.
• Convert insights into a practical plan with clear steps and accountability.

Outline

• The Stakeholder Management Process in Practice
• Building on Relationship Strengths with Your Stakeholders
• Stakeholder Analysis and Mapping for Vital Identification and Collaboration
• Applying Stakeholder Engagement Strategies
• Understanding Stakeholders' Communication Styles
• The Five Principles of Influence for Improved Interaction
• Conflict Resolution with Stakeholders
• The Dimensions of Emotional Intelligence in Communication and Conflict
• Action Plan Framework for Managing Stakeholders

Methodology

The course will:

• include realistic role-play sessions and other experiential activities to make learning more effective, practical and real
• include interactive tools to “probe the comfort zone” for deeper reflection and in-depth understanding
• employ powerful accelerated learning to heighten motivation, boost learning capability and awareness of skills acquired.
• utilize proven dynamic presentation techniques to make the session very interesting to increase knowledge and enhance learning enjoyment
• include group discussions, actual case examples, feedback from individuals and whole group as well as trainer’s customized guidance to maximize the participants’ learning abilities for real-life applications

Profile of Wekie Tay

WEKIE TAY BA (Sociology and Economics), Distinguished Toastmaster (highest award in public speaking), Prof. Cert. Criminology and Behavioral Psychology, Cert. Counseling Psychology
Winner of over 247 national and regional Public Speaking Contests and Awards
Multiple-times Singapore National Impromptu Speech Champion
Multiple-times Division International Speech Champion
Multiple-times Division Speech Evaluation Champion
Multiple-times Division Impromptu Speech Champion
Multiple-times Division Humorous Speech Champion
Group Facilitator, Our Singapore Conversations
Neuro-Linguistic Programming Trainer (USA), NLP Master Practitioner
Design Human Engineering Practitioner (USA)
Mind Mastery Practitioner (Australia)
Certified Mental Toughness Coach (USA)
Certified Mental Toughness Facilitator
Certified Stress Management Consultant
Certified Neuroscience Coach
American Management Association Certified Trainer
NUS Outstanding Young Alumni Award Winner
Contributing Co-Author of International Book Award Winner, ‘Heart of a Toastmaster’
Co-Author, ‘The DNA of Success Stories:
How to Maximize Success in Your Life’
Workplace Expert and Co-Host, SPH Radio podcast series, ‘Workplace Take 2!’

Wekie Tay is a highly sought-after public speaker, regional trainer, and achievement coach with over 35 years of experience, having trained over 110,000 individuals across Singapore, the USA, and Asia. Specializing in professional excellence, leadership, communication, and motivation, he has conducted impactful sessions for diverse audiences and industries.

A Certified NLP Trainer, Distinguished Toastmaster, and Mental Toughness Coach, Wekie has won over 240 public speaking awards and held numerous leadership roles in training and Toastmasters. He co-authored the international bestseller The DNA of Success Stories and contributed to Heart of a Toastmaster, an award-winning book.

Fluent in Mandarin and English, Wekie has been featured in major media such as The Straits Times, LianHe ZaoBao, and SPH Radio, where he co-hosted the podcast Workplace Take 2!. He holds credentials in counseling psychology, criminology, and stress management, and regularly works with organizations to boost sales, leadership, and communication performance.

Wekie is passionate about helping others excel beyond excellence through dynamic, real-world training and mentorship.